Recently we had to make tough choices, we decided to display the Chic & Basta site in English by default. Why is that so? Aren't we suppose to promote makers and designers from Quebec, the French speaking province?
Well that's right. Our goal is to promote the independent makers and designers of Quebec, and for that we have to get access to the bigger market of the English speaking people of Canada and the United States, a market of more than 300 millions customers.
So we made the following changes to the site:
A Currency Converter has been included and displays as a dropdown menu in the header of our shop. This will allow customers to update their prices dynamically throughout our shop. Choose between CAD, USD, AUD, GPD, EUR, JPY.
This will provide us with a better tool to market Quebec makers in the Rest of Canada and in the United States, Better integration will also be possible with external and social tools. The French version is still accessible by the dropdown menu.
We’re pushing for a safer, more secure internet by ensuring all pages, content, data...everything, on our online store can be accessed using SSL encryption. Not only will this ensure that no data could be intercepted as it goes over the network, but it will also help build customer trust. This is the right thing for ecommerce in 2016.
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Mother's Day is May 14!
Browse a selection of inspiring products for her, designed by independent designers and craftsmen. Buy less, buy better!
Imagination is not given, nor is it acquired. Imagination is experienced. Nadine Hajjar's imagination draws its origins from her childhood in Beirut, Lebanon, and it developed further throughout her adventures abroad.
Trained back home as an interior architect, she worked in this environment to realise that she was actually and truly attracted to the shape, texture and above all, function of the Object. Nadine therefore decided to specialise in furniture and industrial design by enrolling in, and obtaining, a Masters degree at the Domus Academy in Milan, Italy.
Nadine was kind enough to answer our questions.
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